Tuesday 5 January 2016

To what extent does digital distributon affect the marketing and consumption of media products in the area of media you have studied

It is argued that digital distribution has a massive impact on marketing and consumption of media products. E.g. things like Netflix or iTunes.






Through the use of internet, VOD has become increasing popular. It allows people to watch and stream movies from home rather than go out and rent a DVD etc. VOD was launched in 2001 and many companies soon used it through the internet and allows people to access better streaming and downloading for films.




A film directed by Bill Wheatley called A Field in England (who also directed Kill List), released this film at the same time on VOD, DVD and cinema. He believed that this would boost the films income as it was available to more people on its release.


However, films like Mad Max Fury Road were illegally pirated thousands of times. The studios won't earn any money from this illegal method but it still gains recognition for the film and the studios.

Monday 4 January 2016

Discuss ways in which the extract constructs the representation of ethnicity

In the extract of Hotel Babylon, representation of ethnicity is constructed with the help camera angles, mise en scene, editing and sound.

In the opening scene of the extract, mise en scene is used to show us a white male with a suit on being talked to by two men in uniform who appear to be police officers. A semic code is then used to portray to the audience that this man is the owner of the hotel because of the clothes he is wearing and his attitude towards the police officers as he appears to be controlling man which suits the owner of a hotel. We can tell that he is high up in the hierarchy of his workplace which fits the stereotype of white males being wealthy and having good jobs.

The following scene shows lots of illegal working racing around to try and get hidden. Dramatic, intense music is included to portray the workers panic and hurry to hide and not be found. Quick editing is used to cut between different people trying to find a hiding spot to increase the feeling of urgency. There appears to be conflict between the two races as the white officers are entering to find the non-white workers and take them away as they don't have the authority to be doing what they're doing. This is a stereotype as there is conflict between the races.

In the following scene an action code is used when a woman faints due to her diabetes. A black male immediately helps her out, this is a countertype  as black males are usually portrayed as only caring about themselves and a bit thuggish but he is caring and helps her out.

In the next scene, a black male cleaner is captured by the white officers. This meets the stereotype of black people being criminals as during a mid shot we can see that the white man is in charge and the black male has clearly been captured. Also he meets the stereotype of black people being pitied or pitiful as we are made to feel sorry for him in this circumstance.

In conclusion, ethnicity stereotypes are massively used in this extract through the use of camera work, mise en scene, editing and sound to show the storyline that white males and coming into the hotel to capture the black workers.

Discuss ways in which the extract constructs the representation of age

From this extract of Waterloo Road, we can see that the representation of age is constructed with the help of camera angles, mise en scene, sound and editing.

In the opening scene, we can see camera angles such as a establishing shot and a panning shot. The establishing shot portrays the characters that will be involved in this scene, being two pupils and a male teacher and the shot gives us an idea of the time of day, location etc. The panning shot reveals that the two pupils are wearing similar clothing and the male teacher is wearing smarter clothing. From this mise en scene we can put together that the male teacher is higher up in authority as he is wearing his own clothing and has the power to do that but the other two younger men in the scene can't do that as they are younger and don't have the authority so they must wear the correct uniform. By the teacher wearing these clothes it fits the stereotype of them being work orientated, whilst he tells the boys off for not wearing their uniform correctly, which meets the stereotype of teenagers being lazy and they meet the stereotype of arrogance when they talk back to the teacher. Over the shoulder shots are used so the audience can follow the conversation between the pupils and the teacher. When a second teacher arrives on the scene, the flow of the conversation abruptly stops when she finds out her camera is broken. The atmosphere becomes more hostile which fits the stereotype of there being conflict between different age groups and shows the generation gap.

The next scene shows an interior, two shot of a boy and a girl walking down the school corridor. The mise en scene implies that they are in a school environment as everyone is wearing similar uniform to each other, they are all carrying bags and it is very busy and crowded. This two shot combines with an establishing shot to show the location that it is set in. Loud, intense music is added when another girl enters the scene and starts to verbally attack them both, and then physically attacks a different boy. This loud music portrays the conflict between them. The girl that enters the scene meets the stereotype of teenagers being out of control due to her breaking school rules and attacking someone.

The following scene shows a male teacher sitting at the front of the classroom full of students. He fits the stereotype of adults being in control and having more power as the students seem to obey his commands. Loud music is introduced during a sound bridge over to a scene of the girl from a previous scene attacking a boy and cornering him in a room aggressively. A symbolic code is recognised as the room is darker than all the others which implies that something dark or bad is going to happen. When she is attacking the boy, it meets the stereotype of teenagers being selfish as she is only picking on him because she wants to and no other reason at all. Over the shoulder shots are rapidly used to keep up with the conversation. A countertype is also shown as they both seem to be expressing emotions but a stereotype for teenagers is that they don't show emotions but they clearly do as she is getting angry and he is scared and panicking.

In the next scene an adult is shown wearing teenagers clothes. When two girls appear and see him, they see him through a low angle shot and he sees them as a high angle shot, this implies that he has more power than them because of his status as a teacher. A countertype is also shown as a stereotype for adults is that they dress smartly but he is dressed in a jeans and a t-shirt so he doesn't meet the stereotype but counteracts it.

In conclusion, stereotypes and countertypes are portrayed through this extract in the use of camera angles, mise en scene, editing and sound.