To what extent does digital distributon affect the marketing and consumption of media products in the area of media you have studied

It is argued that digital distribution has a massive impact on marketing and consumption of media products. E.g. things like Netflix or iTunes.






Through the use of internet, VOD has become increasing popular. It allows people to watch and stream movies from home rather than go out and rent a DVD etc. VOD was launched in 2001 and many companies soon used it through the internet and allows people to access better streaming and downloading for films.




A film directed by Bill Wheatley called A Field in England (who also directed Kill List), released this film at the same time on VOD, DVD and cinema. He believed that this would boost the films income as it was available to more people on its release.


However, films like Mad Max Fury Road were illegally pirated thousands of times. The studios won't earn any money from this illegal method but it still gains recognition for the film and the studios.